Spark My Love: The Aesthetics Of (What Would Have Been) The Final 2021 OWL Homestand

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Publish Date: October 1, 2021

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Unfortunately, it never came to fruition.

Image: Hangzhou Spark/hans

pic.twitter.com/E1gsvoFKGQ

— Guangzhou Charge (@GZCharge)

The event was named “Spark My Love” since the weekend fell on Chinese Valentine’s day: Qixi. With this, the initial concept of the weekend as a whole would have revolved around the holiday of Qixi while instilling the culture of the city of Hangzhou.

The team then showcased the graphics of what would have been shown on the LED walls behind the players. Firstly, the large main screen would have featured the typical pink and blue look of the Spark with a hyper-stylized script font showcase alongside the event countdown. But what is more intriguing is the liberal use of yellow in these splash screens.

The colour yellow is not typically used in Spark marketing, so it is interesting to see Hangzhou use it specifically for this weekend.

– MAIN VISION ON SCREEN –

Motion Visual for the match